Illustration showing famous AI characters in Sci-Fi: Cortana, Janet from the Good Place, Data from Star Trek, and C-3PO and R2-D2 from Start Wars.

What the Actual Heck Is AI? Does It Matter That We Know?

We can’t get away from the topic of artificial intelligence (AI), can we? It’s in the news. It’s in our social media feeds. It seems like every day one of our favorite apps is announcing a new AI integration. As I spent many nights researching AI (and getting into too many rabbit holes until 3 a.m.) to write a series of articles on the topic, I wondered: How many people know what AI is? As it turns out, not many. Inevitably, AI will be a part of daily life whether we like it or not, so yes, understanding what it is and how it works matters because its impact on our society and environment is too grand to ignore.

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By Carlos Centeno Associate Creative Director