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What Makes Us Become Brand Loyalists?

What makes us become loyal followers? Associate Creative Director Karen Gray, counting down to this month's premiere of the new season of "Game of Thrones," blogs about her devotion to the HBO medieval fantasy hit — and the lessons of powerful storytelling to an increasingly splintered audience. Read Full Post

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How to Be a Good Pro Bono Client

Promoting causes and organizations we care about, whose marketing needs are a good match for our talents, has given us some of our most rewarding agency experiences. Here are some ways that a pro bono client can make their project a win-win for everyone involved. Read Full Post

Is Television Dead? Well…

The other day, in the middle of a casual conversation, I was asked a question about television as it relates to media buying. “Is television dead?” My instant answer was an emphatic NO… but upon reflection… well, yes, kind of… the way it used to be, anyway. Read Full Post