What goes into the making of your organization's reputation? How do you improve it — and protect it? Senior communications counsel Tracy Pawelski starts the conversation that every organization should be having.
What makes us become loyal followers? Associate Creative Director Karen Gray, counting down to this month's premiere of the new season of "Game of Thrones," blogs about her devotion to the HBO medieval fantasy hit — and the lessons of powerful storytelling to an increasingly splintered audience.
Ignorance is not always bliss, especially with a world of information at our fingertips. Not all that information is factual and correct. Here are some steps you can take to make sure your online sources are reliable, accurate and up-to-date.
Remember the last time you committed a small act of kindness that made you feel like you truly made an impact on another person’s life? Even better, did you get to hear specifically how your contribution helped that person, how their situation changed?
As an experienced art director and design practitioner, I am confident in proclaiming this: Color has no meaning. Don’t get me wrong, I believe color is powerful and essential to creating a positive brand experience, helping guide what consumers think and feel. But color alone doesn’t do this.
Promoting causes and organizations we care about, whose marketing needs are a good match for our talents, has given us some of our most rewarding agency experiences. Here are some ways that a pro bono client can make their project a win-win for everyone involved.
The other day, in the middle of a casual conversation, I was asked a question about television as it relates to media buying. “Is television dead?” My instant answer was an emphatic NO… but upon reflection… well, yes, kind of… the way it used to be, anyway.
Quantitative and qualitative research can bring deeper knowledge of consumer mindsets and add value to your marketing equation. Here are a few key points to keep in mind as you plan your research project.