As an experienced art director and design practitioner, I am confident in proclaiming this: Color has no meaning. Don’t get me wrong, I believe color is powerful and essential to creating a positive brand experience, helping guide what consumers think and feel. But color alone doesn’t do this.
Promoting causes and organizations we care about, whose marketing needs are a good match for our talents, has given us some of our most rewarding agency experiences. Here are some ways that a pro bono client can make their project a win-win for everyone involved.
The other day, in the middle of a casual conversation, I was asked a question about television as it relates to media buying. “Is television dead?” My instant answer was an emphatic NO… but upon reflection… well, yes, kind of… the way it used to be, anyway.
Quantitative and qualitative research can bring deeper knowledge of consumer mindsets and add value to your marketing equation. Here are a few key points to keep in mind as you plan your research project.
Humor may not be as vital to our survival as oxygen, water or chocolate hazelnut spread but without at least a dab of it in our daily dealings, we sure do wither. When we laugh, we are signaling that we understand and that we feel understood.
It’s a given that all organizations will experience some sort of unfortunate event: a fire; an accident; an executive’s arrest; layoffs; a slip of the tongue. A crisis plan can help restore your organization's credibility and soften any fallout due to negative press.
This time every year many CEOs and marketing directors report that it’s “crunch time.” Their thoughts range from what to do with a balance in the business or marketing budget to the bubbling pressure to estimate a marketing budget for 2016 — without complete strategic direction or firm data on 2015 outcomes.
Welcome to our agency’s new blog, "Conversation." We hope to share — and spark continued conversation — about topics that matter to us as creative communicators and as residents of this region we call home.