Dear website owner, I’m going to give you the secret to building a successful website. If you heed this, you'll have a true, user-friendly interface that works for both you and your target audience. Read Full Post
Ignorance is not always bliss, especially with a world of information at our fingertips. Not all that information is factual and correct. Here are some steps you can take to make sure your online sources are reliable, accurate and up-to-date. Read Full Post
Remember the last time you committed a small act of kindness that made you feel like you truly made an impact on another person’s life? Even better, did you get to hear specifically how your contribution helped that person, how their situation changed? Read Full Post
As an experienced art director and design practitioner, I am confident in proclaiming this: Color has no meaning. Don’t get me wrong, I believe color is powerful and essential to creating a positive brand experience, helping guide what consumers think and feel. But color alone doesn’t do this. Read Full Post
Promoting causes and organizations we care about, whose marketing needs are a good match for our talents, has given us some of our most rewarding agency experiences. Here are some ways that a pro bono client can make their project a win-win for everyone involved. Read Full Post
The other day, in the middle of a casual conversation, I was asked a question about television as it relates to media buying. “Is television dead?” My instant answer was an emphatic NO… but upon reflection… well, yes, kind of… the way it used to be, anyway. Read Full Post
Quantitative and qualitative research can bring deeper knowledge of consumer mindsets and add value to your marketing equation. Here are a few key points to keep in mind as you plan your research project. Read Full Post
Humor may not be as vital to our survival as oxygen, water or chocolate hazelnut spread but without at least a dab of it in our daily dealings, we sure do wither. When we laugh, we are signaling that we understand and that we feel understood. Read Full Post
When your brand’s promise is delivered clearly and customer expectations are being met consistently, it’s a beautiful thing. Branding bliss, so to speak. Read Full Post
It’s a given that all organizations will experience some sort of unfortunate event: a fire; an accident; an executive’s arrest; layoffs; a slip of the tongue. A crisis plan can help restore your organization's credibility and soften any fallout due to negative press. Read Full Post
